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These are great for informing the information architecture or benchmarking the overall usability, but are less useful for iterative design.
If nothing is happening on the screen, is it because the participant is reading, or is she thinking about where to click next?
Let’s say you have just decided that unmoderated remote user testing is perfect for your next project.
Perhaps because the scope of your project is limited to a specific feature, your participants are dispersed, or you need results fast.
Some tools only offer unmoderated user testing with participants from their panel, while others will provide you with a URL to distribute to your own pool of testers.
Using a provided participant panel is fast and easy (especially if you recruit from a broad and general population): people are familiar with the study technology and methodology and can participate in your test as soon as they have time.
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The second question (after deciding on the study methodology) is what tool to employ.