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We Chat is an all-in-one messaging app developed by Tencent, which also provides games, online shopping, and financial services.Users can get almost everything they need from their within the app, leading to its classification as a “Super-App.” Due to these reasons, it’s risen to become the most popular social media in China.Related Post: [Infographic] A Snapshot of How Over 1 Billion Users Behave on We Chat In addition, QR codes might be dying in the Western world, but they are still widely used in China.Mobile users often scan for promotion, passwords or to follow a brand.It’s due to this reason that many companies in China don’t even operate traditional websites instead of focusing their efforts on constantly improving their We Chat official accounts.
All this makes it one of the most popular choices for businesses looking to get started with social media marketing in China.
If you want to learn about where Chinese internet users spend their time and what platforms you can use to grow your business in China this is the article for you.
People spend a good portion of their daily lives on social media in China, particularly on We Chat.
In recent years they’ve launched We Chat Advertising, allowing brands to advertise on We Chat with banner ads, KOL advertisements, and Moments ads.
A Moments ad allows advertisers to advertise within the Moments section, which can be compared to Facebook’s news feed.