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When asked why they had ghosted a match, respondents in the study gave one of the five following reasons—convenience, attractiveness, negative interactions, relationship state, and safety. Terminating a relationship is awkward and uncomfortable, even for those relationships that are days or weeks old.
Dating apps help a person avoid this discomfort by permitting a type of “relationship dissolution” with little to no consequences.
She doesn't actually think ghosting is a bad thing (and neither do we).Researchers, product designers, and entrepreneurs recognize that there’s now an opportunity to recreate dating apps for good—to leverage the power of technology while still focusing on the most important element: the human interaction.And so the argument goes as follows: Get an app that is able to reinsert these social and human elements, in such a way that it’s able to approximate the complex interactive features of a face-to-face conversation, and you should see better relationship outcomes through use of the app.A three-dimensional person, with all their idiosyncrasies and quirks, gets reduced to a two-dimensional display.There’s no semblance of a “real” interaction between two people.